Designing A Better Yellow Page Listing
Marketing coach and the author John Jantsch recommends that you only let the Yellow Page salesperson design your listing if you want it to look like all the other listings: “big, with a border, with color with, your name big and bold at the top.” If you’d rather that your listing stand out, follow his advice for designing a better yellow page advertisement:
- Use a headline
- Make them an offer
- List benefits
- Call them to action
- Ad size can Matter
- Test your ad
Chuck on August 25th, 2004 10:17 am
I can’t remember the last time I used a Yellow Pages… except when I travel to look at local listings to see what certain businesses are doing to promote themselves.
I can’t seem to keep one around the house or the office and so I frankly just use Google instead of the yellow pages.
Any wagers on how long the Yellow Pages goes the way of the buggy whip?
Chuck on August 26th, 2005 12:35 pm
They are on the way out. I hardly ever use one myself.
They CAN still pull but it depends on the market you’re in amd your customer’s expectations and shopping habits.
If you sell to the Amish who will use the YP until their community allows Google, you may end up in the YP a LONG time!
richard on May 28th, 2006 8:49 pm
Kitmondo is an online marketplace for used broadcast equipment, used film making
equipment and used audio equipment.Kitmondo’s classified ads to browse thousands of
listings containing used broadcast equipment, used movie equipment and used audio
equipment
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