Dave Stone: “Network Marketing, or MLM, first began around 1947 in the US with a company called the California Vitamin Company which became Nutrilite which evolved into Amway (1959) and then into Quixtar in 1999. Considered the granddaddy in MLM, the popularity and notoriety of Alticor (parent company which owns Amway and Quixtar) have been both a boon and Achilles heel simultaneously. Still, hundreds and hundreds of other companies developed a business model and occupy the MLM frontier.”
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