How To Get Great Testimonial Letters

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September 1, 2004 by Dane Carlson | 0 Comments

Brian Keith Voiles:

As long as you are in business, you need to be in the business of gathering testimonials. Whether you’re just starting out or have been in business for years, you need testimonials.
If you’re just starting out, I suggest that you simply get testimonials about yourself. These are better than nothing, but really can’t possibly have specific benefits focused on your service. For starters though, they may help build credibility.

Better yet, just give your product to people in exchange for their testimonial and many times you can write the testimonial for them! That way you get the exact testimonial you need!

Now if you’ve been in business for a while then it’s a simple matter to get testimonials, if you believe you deserve them and overcome any fear of asking for them.

The very simplest way to get testimonials is when a customer comments about your product or service, simply ask, “May I quote you?” Then write down what they said, send it to them with a short note and a self-addressed stamped envelope and ask them to sign it granting permission to use it in your marketing communications. Or just email it to ‘em.