Why Long Sales Letters Work on the Web

September 3, 2004 by Dane | 0 Comments
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Excess Voice: “If you can hold someone’s attention with your writing, a long page gives you the space to deliver all the benefits, cover all the features and address a myriad of reader questions and concerns. So long as the letter carries momentum and holds the reader’s attention, people will keep scrolling.”

via Debbie Weil.

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