Capitalists Kids


Called Wannado City, the new attraction outside Fort Lauderdale, Fla. gives tykes between the ages of 4 and 11 the chance to try 250 different grown-up jobs, including home-improving and broadcasting. Children also get a crash course in marketing.

Companies are being tapped to sponsor the 60 venues and realistic townlike touches, like lampposts and trucks, inside the 140,000-square-foot park in Sawgrass Mills mall in Sunrise, Fla. Among the sponsors: Spirit Airlines, with a DC-9 where kids use flight simulators; Publix, lending its name to a grocery store where kids man cash registers; and the Miami Herald, which will let them pose as reporters for the newspaper.

Coming soon: a Coca-Cola site that will let youngsters control the carbonation level on a bottling line. Eventually, the only unbranded element may be the kidney stone that wannabe doctors remove from a dummy in an operating room.

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