Dan Sherman:

Turns out, glasses are REALLY expensive. Especially ones that preserve your dignity and hide the bi-focal line (called progressive lenses, for all you, ahem.. youngsters.)

So, after having another heart attack upon seeing the prices we’re talking about, I thought I would take to the internet to see if I could find some proverbial hole-in-the-wall with lower overhead that could supply me with some glasses at a significant discount. Turns out, you CAN get glasses online for cheaper than your average eyeglass store in the mall… etc. HOWEVER, and it’s a big however, eyeglass purchasing is a decidedly hands-on task. You want to try on a million pair to make sure none of them make you look like your grandpa or something.

Plus, all the measurements of your nose bridge, the space between your beady little eyes… etc, etc, etc.

As is usual for me, I immediately started brainstorming how I could use this difference in eyeglasses cost between the internet and the local prices to support a business of some sort without giving up the service you get with a local store.

Originally posted by Dane Carlson on September 13, 2004 in Ideas.

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