Wholesale Drop Shippers Are Trying To Find You At Trade Shows

FEATURED ARTICLE: *12 METHODS TO BUILD TRUST AND BUILD YOUR BUSINESS

You wouldn’t buy a car if you didn’t think it could get
you home. And you wouldn’t purchase it from a dealer
you thought was robbing you blind on the price and might
not stand behind it if the engine fell out as you drove
it off the lot!

Before making a purchase from you, buyers need to trust
that your products and services will do what they are
supposed to. Does your marketing help establish the trust
necessary to persuade prospects to buy from you? If you’re
struggling to attract clients and customers, use the
following tactics to convert prospects to clients.

1. GET TESTIMONIALS

No matter how great your credentials are or how much
experience you’ve had, people pay more attention to what
OTHERS have to say about you.

Pick up the phone and call your customers to ask what
they thought of your product or service, what they liked
about it and how it was helpful. Edit their comments, get
their permission to use the comments and then feature
these testimonials in your marketing materials.

2. USE ARTICLES INSTEAD OF ADS

We have come to distrust ads and to believe what we read
in published articles. Invest your time in writing articles
to establish yourself as an expert. If you run ads, include
testimonials in them. For example, you are now reading my articles, you too can write articles to help your downlines.

3. GIVE SOMETHING AWAY

When you give something to people, regardless of the cost,
they are more likely to trust you and return the favour by
buying something from you. Use an ebook, article, newsletters,
workshop or free demonstration to build trust.

4. GET REFERRALS

When you need a new doctor, lawyer, plumber, carpenter
or a place to eat you ask a friend for a referral.

You trust the recommendations of people you know, and in fact,
that’s how the majority of people find jobs. Don’t wait
for the occasional referral to come in spontaneously;
implement a proactive system to generate referrals.

You can build your business the quickest way through referrals systems. Take advantages the websites below offers you today.

5. EXCHANGE ENDORSEMENTS

Team up with a business you trust that also targets your
market.

Get them to include an endorsement of your products and services in their marketing and do the same
for them.

While a personal referral is ideal, an
endorsement is a close second. This tactic can double
your marketing reach at zero cost.

6. GIVE EXAMPLES

Tell a story instead of making impersonal and dramatic
claims of what you or your product does. Use case studies
to tell what you did for whom and the difference it made
in their life or their business. EXAMPLES:

There is one entrepreneur, from the U.S.of A. who sells a Vacum cleaner called Orex, please pardon me if I got the name wrong,whenever, they advertise his vacuum cleaners, the demostrator use the vacuum cleaner to pick up a heavy ball, just to show how powerful the suction of the vacuum cleaner is, the gentle man then seat on a chair while the demostrator raised the ball with the vacuum cleaner above the entrepreneurs head.

The moral of this message to other Entrepreneurs is that if you believe in your products and yourself, your clients will believe you, this will let your customers trust you, and you will build your business fast.

7. PERSONALISE YOUR MARKETING

Its a common misperception that to sound credible your
marketing should be dry and impersonal. People do
business with people.

You need to help prospects get to
know you and trust you. Let your passion and personality
come across in your marketing as well as your professionalism. Include a picture of yourself, with a
smile, in a prominent place on the first page of your
marketing materials.

8. REDUCE PERCEIVED RISK

Buyers’ biggest concernis how well your product or service
will perform. Providing a guarantee may help, but in most
cases its not going to make the sale. Clarify the value you
provide and state your commitment to seeing that your clients
are not only happy, but ecstatic about your product and services.

9. MAKE CONTACT EASY

If you want clients to get in touch with you, show them how.
Put your phone number at the top of your marketing materials
and tell them to call. When you call them, give them your
phone number again at the end of the conversation and tell
them to call.

If you have a web site, put a contact form at the
bottom of your home page.

If you have any questions for me, you can reach me on my email: emmanuelsar@aol.com

10. STAY IN TOUCH

The people you see and talk to on a regular basis are usually
the ones you trust the most. Communication isn’t the only
ingredient for developing trust, but it is a critical one. If
you sell services or high end products, a personal phone call
is one of the best ways to answer prospects questions, and to
establish trust.

Contact your prospects and clients regularly
and get feedback on what they are concerned about.

Readers,remember that you can add your comments or suggestions in this journal.

11 GET FEEDBACKS

If your customer bought products or services from you, do not let it end there, encourage your customers to send you feedback about your products or services. This will not only build trust between the two of you, but this gives you a step above your competitors. Include your email address in your communications.

12 TRANSPARENCY ACCOUNTING

Believe it or not, some customers will send you over payment cheques, why, do they do it? may be by mistake, or intentionally just to test your trust. Make refund of any overpay to your customers. Your customers will thank you for it.

You want to convert prospects to clients and clients to repeat
clients. Use these twelve marketing tactics to build trust and
you’ll find more prospects buying your products and services.

What do you do to build trust between you and your customers? Please share your experience, add your views in this journal.