Archive for September 14th, 2004

Marketing in the Restroom Marketing in the Restroom

Business2Blog: “Did you know that the average bar patron visits the restroom three times per visit? Did someone say ‘marketing opportunity?’ AdAge has a very good story on how marketers are reaching you with ads on urinal splash pads, toilet stall posters, and ‘electrically charged vinyl posters.’ It’s a small market, about $50 million, but [...]

 

New Topics, Revisited

Last Friday, I posted a letter from a reader asking me to cover more topics related to starting a small business. Since my readership is lower on Fridays, I’m asking again: Are there other aspects of starting your own business that you’d like me to cover more? Please post your suggestions in the comments.

 

Selling Cars Without A Lot

Business Journal: What if you could do all the business with only a fraction of the infrastructure cost? It’s a formula that is working beautifully for Robert Rothberg, who grew his revenues from $25 million in 2001 to $40 million last year without substantially increasing overhead. Rothberg and partner Jeff Cohen operate the Philadelphia branch [...]

 

Unionization and Small Business

Inc.: Few entrepreneurs, of course, are going to follow Sidhu and encourage their employees to unionize, but like it or not, more and more are going to be dealing with collective bargaining. True, union membership as a whole continues to decline. But groups active in professional and service industries are booming, their ranks swelled by [...]

 

Quote of the Day

“Only put off until tomorrow what you are willing to die having left undone.” – Pablo Picasso via Evelyn Rodriguez.