Franchising is big business among small businesses in the US according to a study (1/2 meg PDF) by the International Franchise Association Educational Foundation and PricewaterhouseCoopers. The study reports that franchised businesses account for 9.5% of the US private-sector economy.According to the study, franchises directly employ 9.8 million people, about the same number as the US durable-goods manufacturing sector. Combine direct employment with indirect, and the study says the job total grows to more than 18 million, nearly 14 percent of US private-sector employment.
Business Opportunities Weblog on September 21st, 2004 at 6:53 am
Franchising’s Flaws
In response to the this previous post, Dr. Cornwall presents some of the downsides to franchising: It is important to keep in mind that the IFA is an advocate of franchising. These figures reflect the very broadest definition of franchising,…