Business Opportunities Weblog

September 23, 2004 by Dane Carlson | 0 Comments

Reveries Magazine:

In small offices and shopping malls across America, uncertified technicians, using loosely regulated equipment, are parlaying 3-D ultrasound technologies into bustling, neonatal photo studios, reports Sam Lubell in The New York Times. “Women love it,” says Matt Evans, the proud owner of Baby Insight. “They get to see their baby and have an emotional experience with their baby.” Uh, fetus. Matt, who’s been in business for about a year and-a-half now, says “his technicians have performed more than 2,000 ultrasounds.” Shirlesa Glaspie is one expectant mom who is just thrilled by the concept: “He’s yawning, he sticks his tongue out, he smiles … It gives you a realization of what’s going on when your stomach is …bouncing around,” she says.

Matt’s top-of-the-line package,” for $260, includes a video with background music, one 8-by-10, two 5-by-7 and 10 wallet-size color photos, four announcement cards and a chance for friends and family members to view the ultrasound images as they are produced on a large screen in the company’s theater room.” Matt uses 3-D ultrasound machines, said to be “excellent at capturing realistic still or video images of face and body.” He supposes that more and more women will go for such portraiture as the technology improves, and he’s not alone in that supposition. Baby Insight has competitors including Peek-A-Boo, Womb With A View, FetalFotos, Prenatal Peek, and Womb’s Window

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