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The Enthusiasm of Business Opportunity Magazines

NY Times:

In small-business magazines, advertisements and articles about finding qualified leads on the Web and cooking up marketable software applications now take their place next to the ads for the carpet cleaning businesses and a franchise to sell pens that offer a little striptease when they are inverted.

The genre of magazines aimed at small-business people, or more likely, people who would like to become small-business people, continues to provide an uplifting narrative amid the riot of exclamation points and dollar signs. Today’s small-business people are depicted as wily operators who can maneuver around much larger vessels through the use of guile and, now, technology. No longer is an entrepreneur someone working deep into the night under a bare bulb on a Rube Goldberg contraption that only he sees a market for. Entrepreneurs are networked and capable of using Web resources to not only research an idea but also bring it to market.

   

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