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Why Demonstration Compels Customers to Buy
So how do you use demos to send your sales into orbit?Hint: You use demonstration instead of explanation.
A powerful demonstration snaps a customer out of her reverie, because of one simple reason. Explanation is nice but not va-va-voom. It’s monologuish (I made up that word). It’s pretty one way, if you know what I mean.
Demonstration on the other hand, begs for involvement. And involvement as we know is a very persuasive selling factor. The more your customer is interested, the more they’re likely to eventually buy. Of course you know how to demonstrate in person. You’re just wondering how you’d use demonstration in different mediums.
via Marketing eYe.
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