Archive for October 4th, 2004
What’s Wrong With Multi-Level Marketing?
Dean VanDruff: ” This article will analyze four problem areas with MLM. Specifically, it will focus on problems of I) Market Saturation, II) Pyramid Structure, III) Morality and Ethics, and IV) Relationship Issues associated with MLMs. Thus, you can properly assess your ‘instincts.’” via the Quixtar Blog.
Warren Meyer: One fateful day, I decided that A) I hated working for other people and B) I had no groundbreaking entrepreneurial ideas of my own so that C) if I wanted to own a decent sized business, I would have to buy one. Unfortunately, I had NO CLUE how to go find companies that [...]
Bad Names Can Kill a Brand’s Potential
AdAge: When things go wrong, why is the blame almost never placed on the most obvious factor? The name itself. [Take Schlotzsky's (which recently filed a Chapter 11 bankruptcy petition) for example:] Who can spell it, who can pronounce it? Furthermore, the name is dangerously close to “schlock,” Yiddish slang for poor quality.
The 52nd edition of the Carnival of the Capitalists is up at Drakeview.
