Since 2001, we've posted 20,585 different business opportunities and ideas, so you're sure to find something here to inspire you!
Bad Names Can Kill a Brand’s Potential
When things go wrong, why is the blame almost never placed on the most obvious factor? The name itself.[Take Schlotzsky's (which recently filed a Chapter 11 bankruptcy petition) for example:] Who can spell it, who can pronounce it? Furthermore, the name is dangerously close to “schlock,” Yiddish slang for poor quality.
In Our Directory
Related Posts
Related Resources
cassy on December 11th, 2008 10:27 pm
How can you market your product? if your company has a bad records or names to the public. or the products name is not familliar to the costomer or it doesnt click in a way. name must be considered in marketing strategy in a business. coz a good brand name is a big potential for big profit.
Leave a Reply