30 Seconds of Content
I’m not sure if he believes it or not, but in a great post on creating thirty second radio spots, Paul Williams captures what I believe is the most important insight into radio and television advertising today:
Seems Clear Channel believe[s] bad ads are causing radio listeners to change channels.
With a thousand channels to choose from, I demand quality content all the time — especially on the radio, where the eight minutes of commercials at the top of the hour can seem like an eternity.
johnmoore (from Brand Autopsy) on October 5th, 2004 4:00 pm
Dane … thanks for the link love.
Have you spent time on the Radio Marketing Nexus blog? Mark Ramsey always post some great “insider” perspective on the radio industry.
Check it out.
http://mercury.blogs.com/radio/
Business Opportunities Weblog | 30 Seconds of Content on October 5th, 2005 9:14 pm
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