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Super Coups
SuperCoups® is a premier co-op direct mail company that offers cost-effective integrated advertising solutions to America’s small businesses. Since 1982, SuperCoups® has delivered local coupons with super savings to consumers while helping small business owners grow their businesses and maximize their advertising budgets. Super Coups offers direct mail coupons and internet coupons.
The SuperCoups® franchise is based on the strength of co-op direct mail advertising. Dollar for dollar, co-op direct mail is the most cost effective, marketing tool for neighborhood businesses. It allows local businesses the power to reach consumers with the money-saving offers they want.
The power of direct mail advertising has remained strong, despite ups and downs in the economy. Coupons are a big part of that. Combined with their marketing formula, SuperCoups® is an ideal home business in a robust industry.
SuperCoups has a central intranet site for it’s franchisees with special ad programs, a photo gallery, a coupon library, and up to date research on the direct mail industry, consumer readership and response information. They provide geo-demographic targeting with Crossbow software, franchise finders for potential advertisers at supercoups.com, fresh, updated marketing materials.development and testing of additional materials and products and the power of ADVO, Inc. the nation’s largest direct mail marketing company.
Contact Information
SuperCoups
350 Revolutionary Drive
East Taunton, MA 02718
888 577 5334
Fax: 800 626 2620
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Jim Coen on February 5th, 2007 8:21 am
In Entrepreneur Magazine’s recent Franchise 500, SuperCoups cooperative direct mail franchise is listed at #382, even though they dropped from #247 the previous year, they had still increased the number of franchises from 231 to 287, or did they?
In Entrepreneur Magazines’ print edition there is a footnote that reads: SuperCoups 2006 units affected by new definition of territory size from 80,000 households per unit to 60,000 households per unit.
It appears SuperCoups redefined territory size so as to inflate the number of franchise units. A 25% reduction of territory size resulted in a 24% increase in number of units.
Because of this new definition in territory size they were listed as #80 in Entrepreneur Magazines Fastest Growing Franchises. This distinction was awarded to SuperCoups by selling only 2 franchises? Being on Entrepreneurs Fastest Growing Franchise list should require more growth than 2 sold franchises, or am I missing something?
There are some legitimate fast growing franchises listed on Entrepreneur 100 but SuperCoups doesn’t belong even with its fuzzy math. I’m sure Number 101 (which doesn’t appear on the list) sold more franchises then SuperCoups.
Read more at: http://www.franchiseperfection.com/blog
Or at: http://www.bluemaumau.org
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