If you’re thinking about offering your customers free shipping and handling, think very carefully before making your final decision. Offering free shipping can be a good idea for certain businesses, but it really depends on the kind of products you’re selling and how much you’re charging for them.
Typically, the best way to deal with shipping and handling fees is to charge just enough to break even on your costs. If you overcharge your customers, you’ll scare them away. But if you charge too little, you’ll end up running your business right into the ground.
via Linda Riley.