Iíve never visited the Abracadabra Superstore in New York. And, based on the establishmentís name alone, I normally wouldnít hazard to. But now Iím tempted to check it out. Why? It lets its customers keep the change.
Having instituted a new “rounding down” policy, this specialty store, which sells costumes, masks and props, allows customers to skip out on paying the extra change when making a purchase. So, for instance, a shopper would only pay $10 if their total bill is $10.15.
Sounds crazy, eh? Maybe not. Even though the shop owner, Paul Blum, is paying more to cover the gap, he says the tactic has increased business — not to mention free press, which will probably further promote the store.