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Jason Calacanis: “Bloggers who reach critical mass — say 250,000 pages a month — can easily monetize that at a $2-5 CPM (or $500 to $2,500 a month). If they want to make more then that all they have to do is invest in better content and watch the page views go up along with their revenue. If they can sellout their inventory — like we have at Engadget.com — they raise their CPM to the $8-12 level like Nick Denton and I have.”
Trust me, if you’re good, and in a great niche, you can easily get twice that CPM.









Jeremy C. Wright on October 26th, 2004 at 8:50 am
Well, I hit that critical mass a few months ago. I’m not making anywhere near that. If someone wants to volunteer to be my ad agent for 30% (or, roughly according to your stats, 1000$/month) feel free.