Small Biz Advisor: “Doing radio interviews can be an effective way to publicize yourself and in the process, sell a few books. But even if no immediate sales result from an interview, the publicity, over time, will have a positive effect on sales. Some folks have no problems with interviews (in my case, my amateur radio hobby has made it easy to ‘talk at a distance’) but for others the experience can be somewhat daunting… especially at first. Here are some hints to make the process smoother and to help avoid any embarrassing moments.”
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