Jay Dwivedi: “I divide an entrepreneur’s life into three distinct phases: initiating (dreaming up grand ideas, making paradigm shifts, putting a team together, funding, etc.), establishment and growth (attracting customers, serving them well to gain additional business, and diversifying into related business), and finally, sustenance (maintaining the growth and values of a company in a changing environment). The transition through the stages is not always easy for an organization and its founders. In many cases, the consequences can be disastrous to the business due to poor performance.”
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