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Figuring Out What’s Hot on Ebay

Entrepreneur:

How do you figure out what will be a hot seller on eBay? It’s a challenge for new sellers. “They’re hopped up to sell, but don’t know what to sell,” says Jim “Griff” Griffith, dean of eBay Education.

In fact, “What should I sell on eBay?” is the most common question new sellers have, says Todd Lutwak, eBay’s director of seller development, adding that “eBay attempts to provide as much information as possible to help people spot trends.”

Seller Central is the place where new sellers can find hot lists that reveal the top search terms or keywords by category. Sellers can learn, for example, if computer buyers recently using the site preferred to use laptop or notebook as their main search term.

“It’s great data for sellers,” Lutwak says. “By looking at the keywords, you know what’s selling. And it’s a leading indicator of how you should be selling it.” eBay also e-mails sellers information regarding the top-selling categories for the last month.

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