Archive for October 30th, 2004
Post-It Note Marketing in Sweden
Marketing eYe: “A Swedish scuba diving company is using post-it notes to promote their services. They stick hand written post-it notes on Post Boxes and ATM machines. The post-it notes read: ‘Remember! Take classes and begin scuba diving’ and is signed with a link to their website.” I reported on Dan Sherman’s implementation of this [...]
Finding Partners: How To Make It More Effective
Dave Pollard: “I would hazard a guess that, both in business and in our personal lives, ‘finding people’ is our most inefficient process, the one we waste the most time doing ineffectively, and the one we do the worst job at. This is another instance of ‘the cost of not knowing’ — Who is the [...]
How Business Legal Structures Work
How Stuff Works: “You are starting a company and want to limit your personal liability for the debts of the business as well as the taxes you’ll have to pay. This is a common goal for many new business owners. Having a good understanding of how business legal structures work, however, is not so common. [...]
