Entrepreneur: “Complacency is the enemy of small-business success. If you’re not continually asking your best prospects and customers for their business, you can be sure your competitors are. Set up and monitor an ongoing marketing program that reaches out to your past customers and new prospects year-round. The key to success is to have a consistent marketing message and select a mix of media and tactics that “touch” prospects and customers with sufficient frequency. This will help you drive your message home and stand out from your toughest competitors.”
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