How to Sell Nothing
I’ve recently been reading about the work of Felix Gonzales-Torres, an artist in the 1990’s who made a big splash in the art world. Like many artists, he really loathed the art world and the system of galleries, museums and universities but he ultimatey realized you have to deal with the world of art professionals if you want an income or recognition for your work.So how do you make art that will sell but at the same time says f*** you to the art world? The solution: create works of art that literally will disappear but sell the right to reproduce the work. Two of his more well known works: piles of posters that gallery visitors can take with them or chunks of candy the viewers are encouraged to eat. I always wondered how you can make money with such art, until I learned that his gallery sold a certificate giving the “owner” the right to reproduce the work anytime they want.
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