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Target New Markets
Entrepreneur Blog: “Is there a new market you could be targeting your product to if you made a slight modification to it? That’s what Wheat Montana Farms did. Targeting empty nesters, singles and other small households, the Helena, Montana, company is marketing half-sized loaves of bread with eight slices and two heels. The half-loaves have also proved popular with low-carb dieters. Wheat Montana Farms next plans to start selling hamburger buns in packages of four instead of eight.”
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