Interested in a prescription for total confusion about the printing process? Look under “printers” in a phone directory. You are likely to find a storefront shop with a copier and four employees listed next to a business with 150 employees and a multimillion-dollar printing press as big as a house. And to maximize the confusion they both claim to be interested in printing “brochures.”
How do you know which shop to use for your business cards? Flyers? What’s the difference between copying and printing? Chuck Green answers these questions and more in his article Printer Versus Press.
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