Business Opportunities Weblog

History of the Tupperware Party

By on November 11, 2004 in Ideas

A TupperWare container

Michele Miller:

In 1942, inventor Earl Tupper hit pay dirt with the creation of Tupperware. It won rave reviews, but people remained skeptical about buying plastics.

Enter Brownie Wise: A middle-aged, single mother from Detroit. Her secret? Convening groups of housewives for in-home product demonstrations: the Tupperware Party.

Wise turned the company around using her ambition and imagination, and by being uniquely in tune with the legions of women who made up Tupperware’s sales force and target market.

Thanks to Brownie Wise, today a Tupperware party takes place every 2.5 seconds, and the products ring up more than $1.1 billion annually.

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Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,208 posts to the site.

Another Idea: How to Start a Tupperware Sales Business

  • http://www.community-centric.com Di-Ann Eisnor

    I just posted a link from my blog but thought you’d appreciate this: http://www.theatermania.com/content/show.cfm/show/107623

  • http://none ann Parker

    I just wanted to tell you that I still have three tupperware bowls that I bought back in the early 50′s. The lids that go with them aren’t the ones that came on them as I made the mistake of putting the lids in the dishwasher! The bowls are okay in the dishwasher. Many years ago I bought replacement lids but I am afraid to try them in the dishwasher. I’m 80 years old this month and just can’t do without my tupperwear. Ann Parker

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