Beating The Odds In Small Business

Howard Rothman writing on “Drawing upon his extensive experience in both corporate and entrepreneurial circles, Tom Culley offers a brutally honest prescription for new-business survival in the no-nonsense Beating the Odds in Small Business. Eschewing flavor-of-the-month fads in favor of time-tested basics, he irreverently cuts to the chase with practical advice on such critical matters as funding, management, technology, sales and marketing, and employees versus contractors. Sprinkling the narrative with amusing anecdotes that perfectly illustrate his various points, Culley provides newcomers to small business with viable ways to avoid the pitfalls that trip up so many of their peers.”

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