Archive for November 14th, 2004
Dave Pollard: What does this mean? It means that every successful enterprise’s offerings (products and/or services) meet four criteria: They fill an unmet business, social or consumer need. The enterprise understood why the need wasn’t already being met, and overcame those obstacles. The enterprise has the competencies to effectively create and deliver offerings that fill [...]
This week’s Carnival of the Capitalists is up at Trader Mike.
The Apprentice Guerilla Marketing Campaign
Business schools around the nation are including tips from The Apprentice in their MBA programs. Are you “Sales and Marketing” oriented. Here is your next idea. “The Apprentice Guerilla Marketing Campaign” Strategically source out two businesses in your market. Propose the idea of having their business / product or service participate in the local “The [...]
This New York Times article, “What Wal-Mart Knows About Customers’ Habits”, highlight steps that you should consider when your business is sensitive to seasons or buying habits: A week ahead of the [Hurricane Frances 2004], Linda M. Dillman, Wal-Mart’s chief information officer, pressed her staff to come up with forecasts based on what had happened [...]
Making Your Trade Show Display Stand Out
About.com: If the trade show display table you have does not include a tablecloth, be sure to get one that complements your display and represents your company’s image and colour scheme (without being overpowering). Even if a tablecloth is supplied, bring your own or something to add some depth to your table (i.e. a table [...]
