Archive for November 19th, 2004
Why Low Prices Can Be a Bad Thing for New Businesses
Startup Skills: “I had an interesting email exchange with a expert in my field today. He couldn’t understand why we priced our products so high. After all, we’re selling a brand new service that has no competitors. Doesn’t it make sense to price it low and get penetration? The short answer is an unqualified NO!” [...]
Signal vs. Noise: “MarketingExperiments.com recently set out to see what impact the length of sales copy has on a website’s conversion rate. The results: long copy clearly outperformed short copy in all three of their tests.”
I’m back and decompressing from Las Vegas. Regular posting will resume shortly.
How do you staff a business? Unless you’re an entertainer or a sports figure, you’ll need to hire people in your business. In fact, you will want to hire people. If you properly manage a business, you should be making a profit on each employee you have. With that model, the more employees you have, [...]
If you have a website and are looking for other ways to make money off ads without giving your best space up to flashing and spinning banners, take a look at IntelliTXT. This service takes the normal copy on your pages and creates links based on the content. I am starting to see this more [...]
A couple days ago I talked about how ebay is one of the best businesses to start because so little upfront money is needed. The problem though can be finding what will sell and a good source for things to sell. Another angle that I have been seeing more and more is becoming a seller [...]
