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Signal vs. Noise: “MarketingExperiments.com recently set out to see what impact the length of sales copy has on a website’s conversion rate. The results: long copy clearly outperformed short copy in all three of their tests.”
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Ted on November 20th, 2004 5:57 pm
Most marketing people I’ve read say taht long copy is better than short copy. But it has to be well written.
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