Business Opportunities Weblog

Long Copy vs. Short Copy

By on November 19, 2004 in Ideas

Signal vs. Noise: “MarketingExperiments.com recently set out to see what impact the length of sales copy has on a website’s conversion rate. The results: long copy clearly outperformed short copy in all three of their tests.”

posts

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,198 posts to the site.

Another Idea: How to Start a Copy Business

  • http://www.tedkarol.com Ted

    Most marketing people I’ve read say taht long copy is better than short copy. But it has to be well written.

Today's Posts