Long Copy vs. Short Copy
By Dane Carlson on November 19, 2004 in Ideas
Signal vs. Noise: “MarketingExperiments.com recently set out to see what impact the length of sales copy has on a website’s conversion rate. The results: long copy clearly outperformed short copy in all three of their tests.”
Business Opportunities Weblog editor and publisher
Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He
accidentally became a professional blogger in 2001. He has added 12,198 posts to the site.

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