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Why Low Prices Can Be a Bad Thing for New Businesses
Startup Skills: “I had an interesting email exchange with a expert in my field today. He couldn’t understand why we priced our products so high. After all, we’re selling a brand new service that has no competitors. Doesn’t it make sense to price it low and get penetration? The short answer is an unqualified NO!”
via Linda Riley.
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Sarthak on November 22nd, 2004 1:14 am
Hey Dane,
The thing about pricing stems from a clear conception of what your product is and to whom it caters to. The options are but two, to play by volumes or to play by value, and you can’t excecise either unless cogent about what it is that your product means and to whom. More on the call in the following permalink.
http://consumercy.typepad.com/consumercy/2004/09/revenue_success.html
Be well.
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