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How Do I Sell A Reality Show Idea?

A reader wrote:

I have an idea for a great reality show. It will soon be thought of by someone else. Therefore I have to sell the idea asap. How do I make money off it?

The short answer is, unfortunately, you can’t. Most companies won’t even listen to pitches for unsolicited ideas because there’s too much liability involved if they ever do something even remotely similar.

But, ideas are a dime a dozen — it’s how you implement it that counts. Your best chance to profit from the idea is to do something yourself. Go out and find some local sponsors and put the show together locally. Local channels always want fresh local content. What about other formats? Is the show something that would work on the radio? Or how about the local newspaper — could it work as a serial? What about public access television? Or straight to DVD? How about online?

There’s always a way to profit from any idea — but it’s never as simple as just selling it.

   

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