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Making Money Cleaning Up Bad Language
Reveries: “A small, but growing, entrepreneurial niche is finding profits in cleaning up the hot language and other objectionable stuff in videogames and movies, reports Peter Loftus in The Wall Street Journal. One company, called eGames, egames.com, is simply offering wholesome alternatives to ‘edgy’ fare like ‘Grand Theft Auto,’ with trivia games such as ‘Do You Know the Bible?’ Rich Siporin, vp of sales and marketing for eGames says most of its line sells ‘for less than $20′ and is intended for ‘younger children as well as older adults.’ He comments: ‘The market was telling us that if parents could buy products and be 100 percent guaranteed that they weren’t going to be surprised with the content, they’d be very interested.’ The company reports its ‘sales rose 11 percent to $8 million, and profit increased 9 percent, to $1.7 million’ versus a year ago.”
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