Archive for November 24th, 2004

There’s Profit in Procrastination There’s Profit in Procrastination

Brad Beiermann: “How much should you charge [for gift wrap]? Well, that’s up to you and the numbers…but let me give you a real life example of a situation that happened with a business associate of mine. She offered gift wrapping as an extra service on her website. Last holiday season she received a call [...]

 

Direct Marketing Math

David Garfinkel: Direct Marketing Math is very simple… and yet it is basis for fortunes. Countless millionaires; maybe even some billionaires. It works like this: You put a dollar in, and you get more than a dollar back. You’ve made a profit. Systematize that. Scale it up. Keep control of your costs and watch the [...]

 

Entrepreneurs Are Generalists

Steven Rogers: “In my view, business is about being a generalist, with a wide range of experience, confidence, and competence, rather than pursuing a specific idea. I agree with most business specialists who argue that entrepreneurship is about being able to execute on a plan.”

 

Wal-Mart and WiMax

WiMax, due out in 2005, is the baby brother of WiFi, and promises to deliver wireless 70 megabit-per-second data service over a distance up to 30 miles. For the uninitiated, home DSL and cable modems generally top out at about 1.5 Mbps. Robert Cringely thinks that Wal-Mart might be just the company to implement WiMax [...]

 

Public Speaking to Advertise Your Company

USA Today: There are dozens of organizations and professional groups that would enjoy an enlightening two- to three-hour workshop on the subject and even more who could benefit from a 30-minute talk on the dos and don’ts of an effective web site. Public speaking will help to establish you as an expert and broaden your [...]

 

Parmasters Golf Training Center

→ parmastersfranchise.com Parmasters Golf Training Center is the world’s first year-round indoor golf training center franchise. Thay plan to revolutionize golf training by offering affordable, one-on-one golf lessons in a non-intimidating environment. Each of their 12,000 to 15,000 square foot facilities features all the tradition and sex appeal of a high-end clubhouse while offering the [...]