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Direct Marketing Math

David Garfinkel:

Direct Marketing Math is very simple… and yet it is basis for fortunes. Countless millionaires; maybe even some billionaires.

It works like this:

You put a dollar in, and you get more than a dollar back. You’ve made a profit.

Systematize that. Scale it up. Keep control of your costs and watch the profitability of each ad like a hawk.

And that’s all there is to it.

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