Brad Beiermann: “How much should you charge [for gift wrap]? Well, that’s up to you and the numbers…but let me give you a real life example of a situation that happened with a business associate of mine. She offered gift wrapping as an extra service on her website. Last holiday season she received a call from a customer wanting to buy a $19.95 item they had seen on her website. It was December 23rd and this gentleman wanted the item gift wrapped and GUARANTEED next day on his doorstep the following morning. Truly a last minute shopper! In short, this customer paid over $110 for a $19.95 item. The shipping alone was over $70. This gentleman was thrilled. I was beyond stunned. My business associate said, ‘I get these kind of orders frequently. Particularly around holidays.’”
David on November 25th, 2004 at 5:40 pm
Hello,
What’s this got to do with procrastination? Are you implying that the client is a procrastinatior? Don’t you think that you’re stretching it a bit?
Cheers for a great blog,
Dane Carlson on November 25th, 2004 at 6:37 pm
I think that the point the author is trying to make is that when people wait until the last minute to purchase something the purchase itself becomes an impulse item and they won’t think twice about paying exorbitant rates for speedy shipping.