Business Opportunities Weblog

December 3, 2004 by Dane Carlson | 1 Comment

NFIB:

One inexpensive method of building your business that I am quite fond of is overnight radio advertising. It offers you the chance to get the word out without racking up huge bills.

Consider that in major metropolitan media markets, advertising during drive time (7 – 9 a.m. and 4 – 7 p.m.) can run anywhere from $250 a minute to an amazing $1,200 a minute. And given that one secret to a successful radio campaign is repetition, advertising during peak hours is often cost-prohibitive for many small businesses.

But overnight ads, while certainly reaching a far smaller audience, cost much less and still can be very effective.

via Linda Riley.

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