The Most Hated Advertising Techniques

December 6, 2004 by Dane | 0 Comments
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According to Jakob Nielsen, when users were asked how various aspects of online ads affected their Web experience, they rated the following attributes most negatively:

Design Element Users Answering
“Very Negatively”
or “Negatively”
Pops-up in front of your window 95%
Loads slowly 94%
Tries to trick you into clicking on it 94%
Does not have a “Close” button 93%
Covers what you are trying to see 93%
Doesn’t say what it is for 92%
Moves content around 92%
Occupies most of the page 90%
Blinks on and off 87%
Floats across the screen 79%
Automatically plays sound 79%

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