NY Times: “From a marketing perspective, blogs make perfect sense. They are cheap to produce, immersive and interactive. It’s easy to measure their readership and response rates. For small companies, blogs are a quick and dirty promotional tool that cuts out the middleman; for big companies, blogs are a tool of humanization - an informal, chatty, down-to-earth voice amid the din of bland corporate-speak.”
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This weblog is part of network of blogs for entrepreneurs called the Business Opportunities Weblog Network. Here are some other recent headlines from around the network:
CareerNiche on December 16th, 2004 at 7:26 am
Blogs as a matketing tool
Continuing my apparent series on blogs in the corporate world this week, today’s article looks at how corporate blogs allow companies to reach a larger audience than their website does and receive open, honest feedback from the public. Found via
MJ on October 31st, 2007 at 10:54 am
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