[>
NY Times: “From a marketing perspective, blogs make perfect sense. They are cheap to produce, immersive and interactive. It’s easy to measure their readership and response rates. For small companies, blogs are a quick and dirty promotional tool that cuts out the middleman; for big companies, blogs are a tool of humanization - an informal, chatty, down-to-earth voice amid the din of bland corporate-speak.”
via Easy Bake Weblogs.














CareerNiche on December 16th, 2004 at 7:26 am
Blogs as a matketing tool
Continuing my apparent series on blogs in the corporate world this week, today’s article looks at how corporate blogs allow companies to reach a larger audience than their website does and receive open, honest feedback from the public. Found via
MJ on October 31st, 2007 at 10:54 am
Inquire about a buisness opportunity!