Earlier this month, Trotwood-based Moto Franchise Corp. opened a prototype store called Portrait Avenue inside the Miami Valley Centre Mall in Piqua.
The 1,200-square-foot digital portrait studio is the culmination of a $1 million research and development study and is the first of what Moto Franchise plans to grow into its second national retail chain.
Moto Franchise is the franchise operator for 220 Moto Photo stores across the United States and Canada. With traditional photo processing in decline and many digital camera owners not getting prints made, the company hopes the digital portrait studios will deliver growth.
The company plans to sell more than 50 Portrait Avenue franchises in 2005 and there could be hundreds of stores in a few years, said Harry Loyle, president and chief executive officer of Moto Franchise. In addition, Loyle plans to introduce a third franchise concept next year, which involve digital photography and scrapbooking.