Online Business Opportunity Opportunity:
Geico lost their case against Google regarding the use of their trademarked name to trigger Google AdWords ads. How can you benefit from this?This ruling by the courts opens the door for you to bid on trademarked names for your PPC ads - you just can’t use the trademarks in the content of your ads. In this case, you can bid on the term “geico” and when someone types that word in Google your ad will show up. Just make sure that you don’t use the word “geico” anywhere in the content of your ad. Competing insurance companies can now get their ads seen whenever someone types in the name of any major insurance carrier. I already see 5 ads showing up when searching for the term “geico.”
XTremeBlog on December 17th, 2004 at 7:08 am
Google Defeats Geico
Dane Carlson, who will be hosting the December 27 Carnival of the Capitalists, reports that Geico has lost their case against Google. This means Google may sell AdWords that are trademarks to ad buyers who don’t own those trademarks. The rush is on!…
Chuck on December 17th, 2004 at 1:05 pm
Hey, I just saved alot of money on my Car Insurance… until Geico had to pay their lawyers for losing this stupid law suit!
Notice something about the suit though… conspiracy theorists will love this…
Geico is owned by Warren Buffett’s Berkshire Hathaway holding company.
Berkshire just elected Bill Gates to an important position.
Bill of course owns MSN Search… a huge would be competitor of Google.
So… doesn’t this law suit look like a perfect way to use someone else’s money to slam a competitor?