Unique Wine Store Success Story
During his career as an award-winning sommelier, Joshua Wesson always seemed to field the same, simple question from thirsty patrons — “What does it taste like?” So in 1996, with co-founder Richard Marmet, he launched a wine store based on that very principle. The result has been a growing, nine-location chain called Best Cellars that prides itself on unpretentiousness in an industry rife with know-it-alls.The New York-based outfit’s stores now stretch as far as Texas and feature carefully selected, inexpensive varietals organized by taste. BusinessWeek Online Small Business Editor Rod Kurtz recently sat down with Wesson over a glass of pinot noir to discuss Best Cellars’ growth, why appearance counts in retail, and how to open a bottle of wine if you’re ever stranded on a desert island.
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