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How to Sell a Piece of Wood for $1.63 Million

Marketing eYe:

The baseball bat (a 34 inch piece of wood ) Babe Ruth swung to hit the first home run out of the New Yankee Stadium on April 18th, 1923, sold at auction on December 3rd 2004, at Sotheby’s in New York, for $1.63 million (Australian).

Raw Materials = $

Raw Materials + Labour = $$

Raw Materials + Labour + *A Story / Emotion = $$$$

   

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