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Direct Selling Explained
Entrepreneur: “To buy and sell in the comfort of a home setting—that’s the heart of the direct-selling industry. From kitchenware to vitamins to cosmetics to stamps—if it can be made, it can likely be sold via the direct-sales route. Today, direct selling is usually characterized by an independent consultant with a portable kit of wares. The sellers visits people’s homes by appointment to have home shows where items are displayed; customers invite family and friends to share in the demonstration. The latest available figures from the Direct Selling Association (DSA) show retail sales of more that $28 billion for the direct-selling industry in 2002—and an estimated 13 million independent direct salespeople across the country. This is an increase from about $22 billion in 1997, with 9.3 million salespeople.”
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