It’s the Small Things

By Dane Carlson on January 12, 2005 in Ideas

Michael Cage: “Many small businesses have no idea what the ‘little things’ are that keep their customers coming back. Sometimes, even with the best of intentions, those ‘little things’ are changed or taken away. This can be a good thing, where the customers you gain more than make up for ones you lose. But you’d better know, which means you need to pay attention. And you need to ask your customers, all the time, what they like, what they don’t like, and how you can make things better.”

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Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.