Small Business Holiday Profit from Internet
- There’s a little medieval armor shop in Ohio that made a few bucks more this Christmas because of the Internet. And an electronics shop in Indiana. And a specialty hardware outfit in Vermont. And an art gallery in California.I know they did better because it’s my money they got (actually the art gallery has a co-worker’s money). And they wouldn’t have gotten this money if they hadn’t been on the Internet. That’s how I (and my co-worker) found them.
“We’ve been getting some interest (from the Internet), some business,” said the medieval store owner when I called to ask a question about his chain mail coifs.
I’m willing to bet a lot of small businesses around the country saw a little bit better Christmas this year … provided they had some sort of Web presence. About half of the folks around CNN/Money bought something from a small operator during the holidays. (And nearly everyone got something from one of the big boys, like Amazon or Overstock.)
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