Cinnabon® is the world-wide leader in the cinnamon roll bakery category. Founded in Seattle, Washington in 1985, Cinnabon opened its first bakery on December 4, 1985 at Sea Tac Mall. At the time, only Cinnabon Classic cinnamon rolls were served. The brand has grown dramatically since then. As of December 28, 2003, the company operated and franchised 626 bakeries worldwide. These bakeries are located in 43 states, Puerto Rico and 26 other countries, leading to over exceptional brand awareness around the world. Cinnabon® bakeries are traditionally located in high-traffic venues such as shopping malls, airports, universities, casinos, amusement parks, military bases, train stations and travel plazas.
When you join the Cinnabon® franchisee family, you will be partnered with experienced professionals who have extensive brand-building and operational experience in all functions of the food service industry. They are passionate about the Cinnabon® brand, their guests, employees and franchisees. Their commitment to you is to provide you with world-class franchise support and service based on respect, trust and dedication to the success of your business.
They provide support through the following two channels: a worldwide support center, located in Atlanta Georgia and a dedicated franchise business consultant.
Their Franchise Business Consultants will provide you with assistance during the construction and opening of your bakery. They also will provide assistance with all bakery operational areas, including product, people and equipment; as well as ongoing advice on driving sales and controlling costs to help you maximize the potential of your Cinnabon investment. Your consultant will serve as your main contact person.
Attracting guests to their bakeries is vital to the success of the Cinnabon® brand and its franchisees. They make it their business to be aware of their guest’s preferences, attitudes and motivations, as well as market trends and their competition. Their Brand Marketing team creates innovative marketing strategies and plans to create programs that build brand awareness, reach new guests and drive transactions.
Marketing support includes: innovative, targeted marketing plans, programs and promotions; high quality merchandising, point of purchase and adverting materials; award-winning packaging design solutions; catering program; seasonal marketing campaigns; online access to a database of local store marketing ideas and materials; and online access to grand opening and market test support materials.
They link their franchisees with training professionals whose operations excellence is second to none. Their training model consists of a focused, comprehensive 4-week management training program that teaches the business, builds bakery management skills and supplies the operational efficiencies and processes essential to the successful operation of a Cinnabon® bakery.
Our training programs also includes: franchise training certification; management development training; in-depth operations manual detailing a full range of topics important to the operation of your business; detailed job aids (Spanish and English) for all products; website access to training tools; and a training newsletter.
Their Development Services team provides system-wide support to franchisees on site evaluation and conceptual bakery layouts. Although franchisees typically manage the construction of their bakeries, their team, which has extensive experience in retail construction and project management, is available as a resource.
Leveraging Cinnabon’s state-of-the-art tools, they provide a network of technology resources that effectively link our franchisees with our Worldwide Support Center for fast access to all facets of the business including: training materials and tools, operation manuals, operations updates and supply management.
6 Concourse Pkwy. #1700
Atlanta, GA 30328
Phone: (800) 639-3826
Fax: (770) 353-3093
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