Business Opportunities Weblog

January 16, 2005 by Dane Carlson | 3 Comments

→ krystal.com

Founded in 1932, The Krystal Company is the oldest quick service restaurant chain in the Southeast and the second oldest chain in the United States. Enjoyed by three generations of Americans, Krystal is a cultural icon. By delivering great food, quality service and fair value for over 70 years, the Krystal brand has assumed a prominent place in the Southeast’s cultural landscape.

Krystal is a southern icon. The Krystal brand – and the great food, service, value and setting for which it stands – has taken a prominent place in the Southeast’s cultural landscape.

Because 65% to 70% of their business comes from the drive-thru, they have engineered their packaging to accommodate the busy on-the-go lifestyles of their customers.

Krystal has streamlined its menu, committing their efforts to the very core of the business – the original Krystal. In short, they are focusing on the heritage that has carried their brand for the last 72 years… Great Food, Great Service.

While the rest of the world believes bigger is better, Krystal proudly offers fresh, hot, small and square. In a word – unique. With over 72 years of brand building upon that small, yet sturdy, foundation, Krystal is more than a success.

Krystal has launched a major expansion initiative to double its restaurants in the next five years. They are offering multi-unit development opportunities throughout the southeast. Krystal is looking for franchise partners interested in joining a unique opportunity that offers: exclusive development areas; first class franchise support; compelling unit level economics; strong brand heritage; and is rated among the top chains in America by QSR Magazine

The Krystal Franchise Program also offers multi-unit franchise agreements to qualified candidates. The “franchisee” typically then owns and operates 5 or more Krystal restaurants.

In Biz Ops | 3 Comments